Starting in 2022, the company announced an investment of USD 200 million to boost the growth of the company in Latin America, aimed at the development of new products, customer services, localization of national parts and, among other points, the continuity and expansion of the dealer network.
“Dealers are a more than important link for our business. With more than 50 service points throughout the country, today they constitute the most complete and professional service and care network and for us, it is not only a source of pride but also a pleasure to work with them, as it allows us to be closer to our customers,” commented Francisco Spasaro, Commercial Director of IVECO Argentina.
The presence of the brand throughout the territory is strengthened by participating in the main fairs and regional events in Argentina, which also allows showing the versatility of IVECO vehicles for various applications.
From June 7 to 10, IVECO is participating in Agroactiva, in the province of Santa Fe, one of the most important rural fairs in the country that brings together more than 850 exhibitors and will receive the visit of thousands of people.
This year, IVECO will be part of this expo through the Beta dealer, which will exhibit the wide range of nationally produced vehicles such as the CNG-powered Tector, the 9 and 11-ton Tector and the new versions of the Stralis 600S44 and 530S36, 6×2, with air suspension.
“For us, Agroactiva is like the yard of our house, it is an excellent commercial area since it brings together several of our clients, in addition to those people who visit the fair year after year. It is always important to be in contact with clients, know their needs and solve their concerns. For this reason, our stand will have commercial attention with representatives from Rosario, Santo Tomé and Córdoba,” said Ricardo Rossignol, Commercial Manager of Beta.
On the other hand, IVECO participated for three days in the main celebration in Otamendi, province of Buenos Aires, together with the dealer Punto Truck. There they exhibited several of their vehicles, including the CNG Tector 160-210. The event, which was attended by more than 40,000 visitors, included the development of technical and training sessions.
IVECO was also present in the north of the country through its participation in Apronor together with Ortega Camiones. There, the dealership exhibited the CNG-powered Tector, a 12m Daily van and the Stralis Hi-Road 440 with air suspension.
“Apronor is the ideal place to get to know the agricultural sector even more, from that customer who is looking to buy their first IVECO truck to the one who already knows us, because they are a regular buyer or because they bought from us once. By being present year after year, we renew the bond and trust of customers towards the brand, they feel identified,” said Juan Ortega, General Director of the dealership.
Source: IVECO Argentina
